Vlogging: How to Choose a Topic

Getting started in vlogging and deciding what your project will be about can sometimes be a bit overwhelming, so we've put together this guide with some helpful ways to choose a subject matter for your project. When it comes to planning your project, choosing your topic is one of the most important steps, and in this article, we are going to go over several ways to research and find a niche that has good audience potential and one that you can get excited and passionate about, which will largely help the success of your vlog! Let's get started!

Step 1: What Are Your Passions, Hobbies, ect?

When it comes to this form a content, picking a subject that you're passionate about is going to help you  reach your maximum potential! If it's something that you truly enjoy, it's going to be much easier for you to create content! It will also be something that you likely already know quite a bit about. This will save you a lot of time by making it so that you don't have to spend a lot of time in researching. It will even show that you have a level of knowledgeable authority that many people can pick up on. This will them to become more interested in hearing what you have to say and watching your blog!

Choosing something that you enjoy will also make content creation very enjoyable for you! Instead of having to force yourself to film a new vlog episode, you will actually want to do it. You may even find yourself filming multiple high-quality episodes in one day! This can really help you have an excess of quality content, which in any form of content creation is highly valuable! 

To start, make a list of everything that you enjoy that you think might make a good vlogging niche. This can be activities that you love, your hobbies, your career, collections, all sorts of things! Write all of these down, and once you have your list, you are ready to move on to the next phase of choosing what your topic is going to be!

Step 2: Vlogging Research

 Now it's time to take your list and begin doing research on which of the topics you've written down can possibly make successful and highly viewed content! We are going to be researching things like audience potential, high traffic places that you can upload your vlog to, what sort of competition there is, and profitability if that is your goal.

One of the best and most simple ways to do this is by looking for vlogs that are about the same topics that you’re researching. Explore sites like YouTube and get an idea of how many views the vlogs in each of your categories regularly get, the comments sections to see how well received they are, how many different creators there are for your categories and watch a few to see what style of content works, and to get an idea about whether you’ll be able to produce the same style of content and what you will have to do to be able to put the whole thing together.

You can also use search engines to expand your search for vlogs and this can give you even more info, and of course, you are going to want to take notes so that you don’t forget anything that might be vital to choosing your subject matter.

Keyword Finder Tool

Another great way to measure interest for your categories is to use a keyword finder! Doing this can give you an idea about how many people look for each subject and can show you what some ideal keywords for you to use in things like your titles and descriptions might be. Wordstream has a free keyword tool that can give you plenty of info for your research! Here is the link for their tool: https://www.wordstream.com/keywords?camplink=mainnavbar&campname=KWT&cid=Web_Any_MegaMenu_Keywords_KWTool_KWTool

Using this tool can also give you an idea of how competitive a vlogging topic might be, and you can compare the competitive difficulty with the potential number of people looking for those type of vlogs and see which of your categories will be the most worth your time and how tough it will be to rank in a good spot for your category’s keywords. 

When using this type of tool it’s a good idea to keep search intent in mind, and you may want to use terms that mention the word vlog. For example, you might type in: vlog about automotive repair or something like cooking vlog. These will give you more accurate information for the specific goals of your research.

Remember, even though you might have a lot of options for your vlog, and it might get easy to become a little stressed about finding the right subject matter, take your time and stay calm. Doing the research can help you confidently choose the right topic and it can even help you start coming up with some good ideas. Remember, the project will likely be a lot more fun and maybe even more successful if you choose something that you enjoy!