What is a Podcast?
What is a podcast? Simply put, it’s a digital form of media that is very similar to a radios show, except that it’s online. It can be streamed live, or pre recorded and enjoyed by download or on podcast hosting sites and apps! These include sites like YouTube, Podbean, buzzsprout, and many others. In this blog post we'll take a look at podcasting and the benefits it can bring for those looking to get one started!
What is a Podcast: The Basics
Podcasts usually consist of a host, or hosts, talking about specific topics related to the niche of the overall project. Much like a radio show, there may be different segments and parts during a session. Video is often included in podcasts but they also exist as sound only. It's common for them to talk about popular news within a niche, and it's also common for them to have guests on. This usually results in an interview or the guests chatting wih the host about topics related to the niche.
The project is created as a series and there's a wide range of purposes that this form of media is created for. It may be educational, teaching about certain subjects, or even for entertaining people who enjoy the niche of the podcast.
The show is usually set up with a mic, or multiple mics for multiple hosts, Typically, a podcast is pre recorded and edited to make a high quality production, but they are at various times and special events recorded live. Changing things up every now and then helps keep the production fresh and current. Today's mic and editing technology has made it considerably easier to produce high quality podcasts!
What is a Podcast: Benefits
Creating a podcast brings many different benefits for many different kinds of creators! This includes:
- Content Creators
- YouTubers
- Businesses
- and many more!
Content Creators and YouTubers
YouTubers, vloggers, streamers, and other types of content creators, often benefit very well from this sort of media! For starters a podcast adds an additional form of content to their career which can expand their audience reach. By getting one started, not only will they be creating more new content, they'll also be putting themselves in front of those who prefer to enjoy this particular form of content. There are over 500 million people worldwide who listen to podcasts, and that number is still growing in 2025! Many people around the world have their lis of podcasts that they listen to on a regular basis. This creates a great oppurtunity advertise all your other content so that you might, for example, draw in new subscribers for your YouTube channel or new viewers for your Twitch stream!
Using a podcast as a side project for your main content will also create a chance for you to reveal future plans and ideas to your viewers and listeners! We always recommend setting aside some time to get one started. That is, regardless of what other forms of conent that you use. This is after all a great way to advertise about your main content!
Business
Businesses also greatly benefit from starting podcasts! Doing so will provide you with an oppurtunity to dig into a new customer base, and also get a chance to connect with potential customers and give them a more in depth look at your products or services. This is a major trust builder for you and you brand! Customers always feel more comfortable buying products that they've been able to learn a lot about! You can also take the time to give them a detailed history about your company. This often times increases trust in your company!
Podcasts bring a high level of value to many different fields and are a great way to attract new listeners, viewers, and customers to your content! If you'd like to learn about how to start a podcast, check out our step by step guide by following this link: How To Start a Podcast - Stock Music Central