Using Music for Ads
In today’s world of online media sharing, ads have become an effective and popular way of getting the word out about products and services. On sites like YouTube, Netflix, and many others, video ads have become important! Social media stars, businesses both large and small, podcasters, and others have all benefited from online ads. In this blog post, we are to talk about a very important element within this form of advertising, music for ads!
Why Use Music for Ads?
Since video ads become a popular form of advertising, music has played an important role in them. It has a way of setting the right atmosphere to help relay to potential customers what sort of product or service the ad is about. For example, if it’s a commercial about a new phone, it is beneficial to add a high tech sounding track into the add. This helps to relay an atmosphere of cutting edge technology that accurately represents the product! Another example might be for a spa service. For this type of ad they could use relaxing music that portrays the relaxed atmosphere a customer will experience at their spa.
Another benefit of using music is that it can help your ad stand out. If you have a track that's energetic, unique, or catchy, it will stand out in a major way! This is a great way to get a competitive edge over your competition!
How to Use Music in Your Advertisements
There are many applications of music for many different types of advertisements! Background music is one of the most common. This often features a track playing in the background of the ad that helps create a fuller sounding experience! For example, if an ad about a theme park doesn't sound very full and gives off a sort of dull feeling, it isn't going to be a very effective ad for a theme park. If you take the same ad and use a more adventurous or more thrilling sounding background track, it's going to be a whole lot more effective for that particular type of ad!
Another great form of track for shorter ads is transitional style music. This is relatively short but full of movement. That style of track helps keep the momentum of short ads going! It also often takes up a more prominent position in the ad than a background track. It helps keep the ad interesting while playing through, especially when there isn't any talking.
Longer advertisements will benefit from using a strong intro music track. If it's going to be at several minutes long using an intro track helps viewers watch, rather than skipping. This can be something that features a few quick excerpts about your product with an energetic track playing. Doing this lets the viewer know if it's something they are going to want to see! It also creates a much less boring feeling when you do this with energetic, or even themed music. When picking a track remember, the idea is to interest the viewer so they don't skip your ad!
Where to Find Tracks for Use in Ads
There are several different ways to find music for ads. We'll go over each of them and the various pros and cons of each. These include:
- Jingles and Custom Music
- Popular Songs
- Royalty Free Music
Jingles and Custom Music
Jingles have been an important part of the advertising industry for many years now! They are a great and effective way for potential customers to remember what you advertised as well as your brand! If catchy enough, these tracks are a form of advertising that benefits your brand and your customers for years to come! Good examples of jingles are the Klondike Bar and Kit Kat ads. These jingles have become so popular and have existed for so long that most people can sing them within a second of remembering them. People even remember them as a fond memory from their childhood. This obviously is fantastic advertising that continuously pays off!
Getting a jingle made however is often a pricey endeavor. While the benefits can far outweigh the cost, starting out many businesses just don't have the funds. It can be more affordable if you're able to do it within your business. If you have staff that can write and play a jingle, that is a great option for a smaller budget!
Popular Songs
There are cases when using a popular song by a major artist is a great idea! This will bring more attention to your ad and brand! This option can be very beneficial but it comes with a hefty price tag in most cases. Royalties often have to be paid to the artist when they're music is used, and if you're advertising on a large scale, it is going to cost. That said, this is still a great option for major ads that require a special boost! Superbowl ads are a good example of this.
Royalty Free Music for Ads
Using royalty free music for ads is another great option! This is usually the most affordable option because you don't have to pay to have it made, or pay royalties to the artists that made it. They've agreed for it to be used royalty free making it more affordable for small and large businesses alike!
This option is also good when you don't want the music to be a major part of your ad! Sometimes it's better for the music to be more of a background track that helps the ad sound more full. This can keep it from becoming dull while not distracting from the product or services being advertised. It's also a great option for when various types of tracks are needed for your advertisements. If you need both intro tracks and background tracks for lengthier ads, it will be more affordable to go with royalty free tracks!
You can find these tracks on websites like ours! Here at our site we offer stock music for ads like many sites do, for an affordable price! If you'd like to take a look at what we have simply follow this link: https://stockmusiccentral.com/collections/corporate-music
Music can benefit your ads in many major ways. It's important to remember that if your ads are more enjoyable they'll likely be more effective! Not only in bringing in potential customers right away, but even helping them remember your product further down the line and becoming future customers!