Niches: An Ultimate Guide

Niches, an ultimate guide.


Niches have always been a cornerstone for many different types of content creator here in the era of content creation! From Youtubers, to vloggers, podcasters, streamers, film makers, businesses and advertisers, finding the right niche for your content should always be the first step to consider. Doing this, and making sure that your content sticks to it, will help you attract a larger audience of exactly the right people! These are the sorts of people that will subscribe to your channel or will become customers of your business! In this article we are going to guide you through everything you need to know about finding and using the right one for your content! Lets get started!


What are Niches?

Simply put, these are specific topics or areas of interest. Fox example, say you want to start a YouTube channel and you're trying to decide what it will be about. This is what niches are, the topics that you are basing your content around. A good example for a YouTube channel topic would be gaming. This popular topic has become a major choice for content creators on all platforms! Another great example of a popular one is cooking. Both of these would be great, though competitive choices! 

It's important to choose a niche because it gives your content a set subject to focus on. This will make it easier to come up with new content, as well as plan future content! It acts as a sort of guide for your creating, and it will help you keep your subscribers and followers! This is because they'll know that your content will always be about something they enjoy. 

 

How to Choose Your Niches

Often times, people getting started with content creation already have already chosen a topic, or they may even be a business that already falls within a specific subject. This is typical, but sometimes the idea of becoming a content creator hits before a decision on what their content will be about does. And, even if you have yours chosen, we'll go over how to target something more specific in your chosen area of interest so that we might lessen the competition and help you find more dedicated viewers!

When it comes to choosing niches, we believe that your first step should be examining your own interests. If you pick one from something that you're interested in or enjoy, it will be so much easier for you to consistently make content for your chosen platform or platforms. This is because you likely already participate in activities related to it and you're less likely to have to force yourself to. If it's something that you don't want to do or aren't interested in, it is definetly going to effect the quality of your content! It will be harder to convince your self to create the content, and it may even impact how successful you are going to be. If you choose from your own interests, you're also likely to already have good knowledge about it. This mean less time spent of research and more time spent on making content! 

Research

Once you have a list of your own interests that you think might make good options, it's time to do a little research on the popularity of those topics! This can be done in many different ways and we'll go over a few that should be used. You'll want to use them all to take in as much information as you can. Let's use cooking as an example again. To start, using keyword research is a great way to get an idea of the interest level in certain subjects. There are many free and paid keyword research tools available on the internet. These include:


Keyword Research for Niches:

Let's use these free tool links to examine the interest levels of the cooking niche. We'll try it with WordStream and see what we get. Remember to take notes while doing your research. There is going to be a lot of information that you'll want to have when you're making your final decision, and you'll also often times get a lot of new content ideas! First, lets try a very general but likely very used term, "cooking videos". This term, while potentially highly competitive, is probably a very good term to look at for the niche of cooking. It's got our topic in it, and the format of content that we'll say were planing on making this project with, videos. 

We'll start by entering the term into the tool's search bar, and then these various keyword tools willl give us the information that we're looking for. This first search term brought some pretty amazing results. "Cooking videos" recieves 673,000 searches a month with much lower competition than I thought it might. However, lets take it even further and get a little more targeted and use a much less broad term.

Targeted Niches:

Let's say that our example content creator's particular chefing interest is seafood. We'll still keep it relatively simple and try cooking seafood. This search has revealed some more impressively searched for keywords! We have keywords with 10,000 monthly searches and even 200,000 searches. Because this search is a little more specifically targeted, we can get a look at the interest level for various topics within cooking seafood. For example, we have "preparing lobster tails" for 14,000 searches a month. Now we're learning about many different topics within our niche, and some of these are popular enough to become main topics themselves! However, this is only one research step. Let's make sure that we're getting a good in depth look before we make decisions. 


Researching the Success of Niches Using Content That's Already Made:

This step is pretty easy and straight forward, though it can be time consuming and seem pretty technical. Don't worry, as long as you're taking notes, it can be very valuable and very simple! We recommend not skipping it as you'll learn a lot about your potential new niche. We'll be taking a look at content that's already been made. We'll learn:

  • How popular our topic is on various platforms.
  • What sort of content formats work well for it.
  • What sort of engagement you'll get from your viewers or listeners. 

A Quick Guide for This Simple Type of Research 

For this example, we'll keep using cooking seafood our topic. Let's get started by using YouTube. Now I'll start simple and type cooking seafood in the search bar. Now, we've just had some more very promising results pop in front of us. For starters, we've got a ton of shorts right at the top of the page. There is already a ton of information right there in the shorts and most of them have views in the millions! The list of shorts is also pretty diverse covering many different topics within cooking seafood. We've got one where someone is showing all the massive types of seafood he's about to cook with 6.6 million views! There's also a simple but super well done and effective "how to" style short for cooking oysters that has recieved 475,000 views. 

These are two very different styles of short, and both have recieved a high number of views and audience engagment such as comments and likes. We haven't even scrolled down to the list of full length videos yet and already we can see that our topic is extremely popular! It's also full of smaller but popular niches in itself. As we scroll down to the ful length videos, we can see a large variety of different topics within this broad niche. Most of these videos, the first thiry or so have views in the millions. They also have tons of comments from people that are clearly excited to share their own thoughts or experiences related to the topic of the videos! 

Take Your Research on These Niches further!

These simple observations have given us a lot of information, and we can take it a step further! Let's spend a little time looking at the titles of these video as well. Doing this and comparing views and engagment rates as well as even reading the comments can be a great way to come up with potential content ideas when researching these niches. See which topics within the niche are more popular and have done a better job in the engagment category. Also watch how the YouTubers present themselves and speak  to their audience. You'll get an idea of what sort of hosts they prefer to watch and even what styles of videos the majority of them like. Remember, every audience is different. Spend time watching a few of the videos to get a feel for the topic and see if you'll be able to produce competitive content!  

 If you're planning on having your content on multiple platforms, we recommend doing this research on each platform that you're planning to use. It's time consuming, but very simple and very worth it. Have the information that you can get from this easy research can give you a great boost if this is the subject that you're going to pick!

Why Use Niches for Content Creation?

Now we are going to go over a few of the reasons that having a niche is very important when it comes to creating content that you're hoping to build into even a potential career! These include:

  • Consistent Viewers
  • Content Guidance
  • Easier Marketing

Consistent Viewers/Targeting Specific Audiences

One of the most important benefits that comes from choosing a specific topic, is that the topic that you choose is generally going to have a regular, consistent audience! Focusing in on a target audience is going to get you more follows, subscriptions, and conten engagment! This is because those that are interested in the topic that you've chosen want to see content about that topic. 

Content Guidance

Picking a niche means that you'll know who your audience is, and will generally know what they prefer. For example people interested in cooking, want to see content about cooking, and you'll often be able to guess what about cooking they want to see if you research your target audience! Think of having of your chosen topic as a sort of guide for the content that you need to create to please your viewers!

Easier Marketing

Having your subject chosen, and knowing who your target audience is, will make it much easier to market not only your content to them, but also your products, merchandise, and services. You'll know exactly what they want, and you'll have a pretty good idea of how to let them know that it's available! 

Conclusion

As you can see, choosing niches for your contant is overall one of the most important steps when it comes to content creation! We recommend not skipping this step because the benefits of picking the right one are worth it!