The Ultimate Guide to Corporate Music, Music for Business
Corporate music has long been an important part of the world of business! It has a long history of being useful for many different purposes that are important in many small and large businesses alike! In this guide, we’re going to go over the various uses for it, and how to find and pick the right sorts of tracks while not breaking project budgets! We’ll start by talking about:
- Music for Orientation
- Music for Training Videos
- Music for Product Reveals
- Music for Product Guide and Instructional Videos
- Music for Idea, Sales, and Product Pitches
- Music for Ads
- Music for Social Media
Let’s get started
Music for Orientation
Bringing new employees on board with a well set up and planned out orientation is extremely important for any company! It's important to generate the right sort of atmosphere on orientation day, regardless of whether you're bringing one employee on board, or twenty. Is your company one that requires a high energy work environment? Or is it a a company where focus and attention are highly important? Perhaps it's a tech company, or maybe an industrial job. Regardless of what sort of business it is, music can be a great way to help create the right atmosphere for new hires!
One way that it helps is by using it in orientation videos. It's important to make sure everything is professionally done, and the right kind of music can be a great way to take the professionalism of the video to the next level. It also helps keep the audio from sounding to monotonous and boring. You'll want your new hires to be able to comfortably listen to what's being said rather than lose interest, especially if there is a lot of information to take in.
Corporate Music for Training Videos
The same thing can be said for training videos. These are often full of information that the new employee will need and often times, simple background music tracks can help make it a little less monotonous and easier to listen to. It's especially important however to keep it simple. The music should be there as sort of an accent. Intro music is also a great way to help create a feeling of professionalism along with a well created intro at the beginnings of your training videos.
Your employees want to know that they're working for a stable professional company. Having a well crafted intro can go a long way in helping create a sense of secureness that they're working for a well organized and stable company. Intro music is a major part of that introduction to training and orientation videos! It helps display a well thought out, professional way to on-board new hires!
Music for Product Reveals
Wether your revealing new products to your employees, sales team, or customers, music can go a long way in helping to make your product reveal, more exciting and envoke the right sort of feel for it! Creating the right sort of atmosphere for your new product is extremely important regardless of your audience, and picking the right sort of tracks for this helps a lot!
For example, say you're a software developer, and you're revealing brand new software. A great choice for this sort of product, during a reveal video, is an inteligent and elegantly styled high-tech sounding musical track. Remember, a product reveal done right can elevate your potential customer's experiences and build their trust for your company and product. It's important not to leave any element out an to really take some time developing this sort of video.
Corporate Music for Product Guide and Instructional Videos
If your product is complex enough to come with this sort of a video, music can also be an important element here. Much like with employee training videos, you don't want these to sound drawn out, and unprofessional. Corporate music backgrounds can help your customers absorb the information they need from these videos a little easier. It doesn't need to be anything prominent, just simple, while staying within the general theme of the product. This can really go a long way in displaying your companies dedication to professionalism.
If you'd like to get an idea of what background music is and how to use it, we have a guide that goes further into it here: https://stockmusiccentral.com/pages/what-is-background-music
Corporate Music for Sales, Idea Pitches, PowerPoint Presentations
For a long time now, pitching ideas and plans to potential customers and clients has also been an important part of the world of business. This is where you really have to bring your best work, and do your research. It's going to be very important to make sure that you create the right sort of atmosphere to help bring your potential clients on board!
Videos, and even PowerPoint presentations need to be very well thought out and professional, and if you have the right sorts of intro, background, and even segment transition music, it will go a long way. Not just in showing professionalism, but also in creating the right feel to help your clients and customers understand what you're showing them!
Music for Ads
Like with presentations, it's important to create the right atmosphere for advertisements! Corporate music is a great way to do this! Cheerful, motivational, high-tech, ambient, these are all themes and styles of music that work well for ads.
When creating ads, keep in mind what sort of customer you're looking to inspire to buy your product. This will help with picking out the sort of musical themes and styles that you'll want for it!
We have a more detailed guide about using music for ads here: https://stockmusiccentral.com/pages/using-music-for-ads
Corporate Music for Social Media
Today, for small and large businesses alike, social media has become extremely important! It's a great way to get the word out about your products and services, and build brand awareness! Facebook, X, Instagram, TikTok, Pinterest, and more have become incredibly effective at increasing brand awareness in an affordable, often low cost way!
Music of course plays important roles in the different forms of video and audio content shared on social media. Themes and styles that you use for social media content, as well as the style of the video itself should at times be different from they styles that you'd use on ads that may appear on these platforms. Rather than making it seem like an ad, create content that fulfills other roles, like tutorials. Social media is a great way to connect with your ideal customers and clients and build trust.
Professionalism should still be a focus, but when planning out and choosing the music for this content, keep entertainment in mind as well! If you'd like to learn about how to create engaging content for social media, check out this guide: https://stockmusiccentral.com/pages/how-to-create-engaging-content-on-social-media
How to Find Corporate Music
When it comes to finding music that you can use, especially commercial use music for businesses, there are several factors to keep in mind. Is the track royalty free, copyright free, and available for commercial use?
One great, sure fire way to find these types of music is by using licensed music. This form of track is typically very clear in what you can, and can't use the music for in the license terms. It's often royalty free, will have no copyright issues, and is useable for commercial content, businesses and so on.
Licensed corporate music is often very affordable and can be found at royalty free music sites like ours! Remember, you're likely going to get the least amount of hassle using tracks that are clearly marked as royalty free, and no copyright.
These tracks are still likely copyrighted, they just mean that you'll not have any copyright issues while the license is active. Non expiring licenses are available here on this site and others, and if you'd like to listen to what we have here, simply follow this link: Music for Business
Overall, music is a great way to enhance your corporate content and can take your projects to a whole new level!